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TDK MEDIACTIVE SHIPS TONKA CONSTRUCTION SITE FOR GAME BOY COLOR

Top Interactive Brand From Infogrames Comes to Popular Handheld System

CALABASAS, Calif. – May 21, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of interactive entertainment software, announced today that the TONKA CONSTRUCTION SITE game for the Nintendo Game Boy® Color handheld system has shipped to major retail outlets nationwide. This innovative title allows players to select construction vehicles, erect buildings and fulfill construction contracts. TDK Mediactive produces this title under a sub-licensing agreement with Infogrames, Inc. (Nasdaq: IFGM), the master licensor and publisher of CD-ROM games based upon Hasbro’s intellectual property.

“With over 50 missions, the excitement is nearly endless, as players create and drive their own TONKA trucks,” said Stefan Serwe, vice president, global marketing, TDK Mediactive. “With seven different vehicles and five separate parts of town, the TONKA CONSTRUCTION SITE game drives the player’s imagination to move mountains and build highways.”

In the TONKA CONSTRUCTION SITE game, players plow roads, construct buildings and explore the exciting world of TONKA trucks. As players progress through the game they will receive virtual money, power-ups and rewards that can be used to upgrade vehicles and advance through the various levels. Users will also accumulate statistics and acquire knowledge to complete more complex puzzles and contracts. Helpful characters will also pop up to offer assistance along the way.

Developed by Sunset Entertainment, the TONKA CONSTRUCTION SITE game is rated “E” for Everyone. Features include:

  • Seven different TONKA vehicles to operate.

  • Hidden power-ups on the job.

  • Friendly characters to help players.

  • Over 50 fun filled missions.

About the TONKA Brand
Founded in 1947, Hasbro Inc.’s TONKA brand is the leading preschool vehicle brand and a name that is synonymous with toughness, durability and fun. Last year, TONKA trucks were just one of two new inductees into the National Toy Hall of Fame(R) in Salem, Oregon. TONKA is a trademark of Hasbro and is used with permission. © 2002 Hasbro. All Rights Reserved.

About Infogrames
New York-based Infogrames, Inc. (Nasdaq: IFGM) is one of the largest third-party publishers of interactive entertainment software in the U.S.  The Company develops video games for all consoles (Sony Computer Entertainment of America, Nintendo and Microsoft), PCs, and Macintosh systems.  Infogrames’ catalogue of more than 1,000 titles includes award-winning franchises such as Civilization’, Backyard Sports”, Deer Hunter“, Driver‘, RollerCoaster Tycoon“, and Test Drive“, and key licenses including Warner Bros. Looney Tunes‘, Nickelodeon’s Blue’s Clues’, Dragon Ball Z“, Unreal’, Mission Impossible“, Terminator’, Harley-Davidson“, Major League Baseball“, and the National Football League“, among many others.  The Company’s Humongous Entertainment and MacSoft labels are leaders in children’s and Macintosh entertainment software, respectively.

Infogrames, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (IESA) (Euronext 5257), a global publisher and distributor of video games for all platforms.  In 2001, IESA acquired Infogrames Interactive, Inc. (formerly Hasbro Interactive), including rights to use its line of software based on well-known licenses such as MONOPOLY, Jeopardy’, TONKA, and Atari’, which are published and distributed in the U.S. by Infogrames, Inc.  For more information, visit the Company’s Web site at www.infogrames.com.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one game console, Xbox‘ video game system from Microsoft, and the Nintendo GameCube , Game Boy® Advance and the Game Boy® Color systems.  The Company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.  The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture.  TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products.  More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management’s view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.