DUALSTAR INTERACTIVE AND CLUB ACCLAIM SHIP 'MARY-KATE AND ASHLEY CRUSH-COURSE' FOR GAME BOY® COLOR

America's #1 Selling Girls' Video Game Property from the Mary-Kate and Ashley Brand Returns in All-New Adventure for the Hand-held Game System

BEVERLY HILLS, CA/GLEN COVE, NY, November 27, 2001 - Expanding the breadth of the proven success of America's #1 selling celebrity-based video game property for the girls' software market, Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, and Club Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced the release of mary-kateandashley Crush Course for Game Boy® Color. The new product underscores the vast appeal of the Mary-Kate and Ashley brand in girls' interactive software, and joins a portfolio of titles that are highly regarded among consumers and the media. Acclaim is supporting the title with an integrated marketing campaign, which includes national TV and print advertising, and cross-promotions with the Mary-Kate and Ashley brand's best selling books, videos and fashion dolls.

"The Mary-Kate and Ashley brand continues to expand and enhance the success of this franchise, which is the category leader," said Club Acclaim Senior Brand Manager Christina Recchio. "mary-kateandashley Crush Course delivers interactivity and imagination to the hand-held platform and provides an entertaining experience that is reflective of the lifestyles of today's girls."

"The Mary-Kate and Ashley brand is known throughout the world for its high standards and benchmarks in excellence for kids, 'tweens and teens," said Dualstar CEO Robert Thorne. "The growing library and success of video games from Acclaim, further illustrates the strength of the Mary-Kate and Ashley brand with fans of all ages."

Developed by Dualstar and Crawfish, Ltd., mary-kateandashley Crush Course for Game Boy® Color features a combination of exciting board games and mini activities for 'tween girls. Mary-Kate and Ashley rush to find their crush as they collect hearts throughout the school, park, and the local mall. mary-kateandashley Crush Course features tons of mini games, including a treasure hunt, racing and mazes; crush cards that can be traded with friends; and hi-quality pictures of Mary-Kate and Ashley.

mary-kateandashley Crush Course for Game Boy" Color is currently available at a suggested retail price of $29.99. In addition, the title is currently available for the PlayStation" game console and will be available for the PC during this holiday season.

About Dualstar Entertainment Group
The Mary-Kate and Ashley brand has achieved over $1 billion in sales to date and is the #1 girls' video franchise in America, the #1 girls' video game franchise in America, the #1 fastest-growing celebrity fashion doll line in America, the #1 fastest-growing girls' fashion line in America, the #1 girls' book franchise in America and the #1 performing AOL kids' promotion in history. A branded fashion line of apparel and accessories is available at over 2,700 Wal-Mart stores nationwide, including sportswear, swimwear, sleepwear, eyewear, footwear, hats, purses, book-bags, backpacks, handbags, watches, stationary, posters, jewelry, intimates, body-wear, body products, home furnishings and bedding, and has recorded exceptionally strong back-to-school and holiday sales for 2001. The first-ever Mary-Kate And Ashley Fashion And Entertainment Store, a store-within-a-store, launched at two Wal-Marts in October 2001 and is already expanding. Mary-Kate and Ashley executive produce and star in an animated series Mary-Kate and Ashley in ACTION! on ABC-TV's Disney's 1 Saturday morning which premiered in October 2001, and executive produce and star in a live-action series So Little Time for ABC Family Channel, which launched this summer and scored the highest K9-14 and G9-14 ratings in the time period to date. The third issue of Mary-Kate and Ashley Magazine, America's #1 fastest-growing 'tween lifestyle magazine is on newsstands now. For more about the Mary-Kate and Ashley brand, please visit our website at www.mary-kateandashley.com. 

About Club Acclaim
Established in 1999, Club Acclaim, a division of Acclaim Entertainment, focuses on licensed youth and family oriented product. Club Acclaim establishes a presence for Acclaim in the emerging youth software market and complements Acclaim's corporate portfolio. Additional titles published under the Club Acclaim brand include Bust-A-Move 4, Mary-Kate and Ashley Magical Mystery Mall, The New Adventures of Mary-Kate and Ashley, Get A Clue, Pocket Planner and Winners Circle. About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates four studios located in the United States and the United Kingdom, and publishes and distributes its software directly in North America, the United Kingdom, Germany, France, Spain, Australia and the Pacific Rim. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information, please visit our website at www.acclaim.com.

PlayStation and the PlayStation logos are registered trademarks of Sony Computer Entertainment Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. (c) 1989, 1998 Nintendo of America Inc. Licensed by Nintendo.
 

del.icio.us | Digg This | Glink It

---